Shop LC is an Austin, Texas-based TV and online shopping channel best known for affordable gemstone and lab-grown diamond jewelry, plus fashion, beauty and home items. The company says it has been making jewelry since 1980, designs and manufactures many of its pieces itself and sells directly to shoppers through live TV, streaming, its website, an app and $1 auctions. It also runs a “Your Purchase Feeds” program that donates a meal to a child in need with every purchase. We researched Shop LC’s products, prices, shipping, returns and customer feedback to help you shop smart.
Short answer: Shop LC is a great place to find colorful gemstone jewelry and lab-grown diamonds at low prices, especially during clearance events and $1 auctions. Its direct-from-manufacturer model, huge gemstone variety and meal-donation program are big pluses. Shipping is charged per item, and clearance and auction items are generally final sale, so read the policies before you buy.
Shop LC at a glance
| Based in | Austin, Texas |
| Since | Making jewelry since 1980 (per Shop LC) |
| Products | Gemstone and lab-grown diamond jewelry, fashion, beauty, home and handbags |
| Ways to shop | Live TV, live streaming, website, mobile app, $1 auctions |
| US shipping | Standard $3.99 per item (5–7 business days); expedited $9.99 per item (2–4 business days) |
| Returns | Generally within 30 days; clearance and auction items are usually final sale except for defects |
| Giving | One meal donated per purchase; Shop LC reports 61M+ meals donated |
Who Shop LC is best for
- Gemstone lovers who want variety, from tanzanite and emerald to rare stones.
- Budget shoppers looking for jewelry at deep discounts.
- Auction fans who enjoy bidding on $1 starting-price items.
- Gift buyers looking for affordable birthstone jewelry.
Products and collections
- Gemstone jewelry: Rings, earrings, pendants, necklaces and bracelets in dozens of gemstones, including appraised tanzanite, tourmaline, emerald, aquamarine and garnet.
- Lab-grown gems: Lab-grown diamonds, alexandrite, emerald and sapphire.
- Fashion and lifestyle: Handbags, watches, beauty, home decor and more.
- Education center: Guides on lab vs. natural diamonds, gemstone basics and birthstones.
Pricing and deals (as of October 2026)
Shop LC prices are generally low for gemstone jewelry, and it frequently runs big clearance events, recently advertising up to 90% off plus extra savings, and up to 70% off lab-grown diamonds. $1 auctions let you bid on jewelry starting at a dollar. App-only promotions, such as free-shipping codes on certain days, are also common. Prices may change.
Shipping and returns
US standard shipping costs $3.99 per item and takes about 5–7 business days, while expedited shipping is $9.99 per item and takes 2–4 business days; larger non-jewelry items may cost more. Returns are generally accepted within 30 days, but clearance and auction items are typically final sale except for defects, and return label fees may apply.
What customers say
Shop LC says it has more than 2 million customers and strong review ratings. Many shoppers love the variety, beauty and value of the jewelry and enjoy the live TV hosts. Less positive feedback mentions per-item shipping costs, occasional sizing or color differences from photos and final-sale rules on discounted items.
Shop LC alternatives
- Helloice: Bold, iced-out hip-hop jewelry.
- BestSecret: Members-only designer fashion outlet.
- Joyfolie: Romantic boutique clothing and accessories.
Tips for shopping at Shop LC
- Combine shopping with deals like clearance events and app-only shipping codes.
- Factor in per-item shipping when ordering several pieces.
- Check final-sale rules before buying clearance or auction items.
- Know your ring size to avoid returns.
- Use the Education Center to understand gemstones and lab-grown diamonds.
- Watch live TV or streams for limited-time offers.
Final verdict
Shop LC offers a fun, affordable way to buy colorful gemstone and lab-grown diamond jewelry, with an enormous selection, frequent deep discounts, live shopping and a meaningful meal-donation program. Pay attention to per-item shipping and final-sale terms, and you can find beautiful pieces at excellent prices.