Pictory Review: Using AI Technology to Create Brandable Videos
Marketers and content creators understand the importance of creating video content, but the process can be expensive and time-consuming. Pictory is a cloud-based software product. Pictory is a cloud-based software product that utilizes artificial intelligence technology to create high-quality, brandable videos from long-form content such as scripts, sales letters, blog posts, webinars, podcasts, and Zoom recordings. Its aim is to solve the problem of creating such videos. This review will provide an in-depth analysis of Pictory’s features, pricing plans, and pros and cons.
What is Pictory?
Pictory is a software as a service (SAAS) product. It utilizes AI technology to convert long-form content into brandable videos suitable for social media and YouTube. It is ideal for content creators and marketers who want to quickly convert written content into video format. Pictory offers features such as automatic video captioning, auto-summarization of lengthy videos, access to a stock video library of over three million clips, and realistic AI voiceover artists.
Features
Easily Convert Blog Posts into Videos
Pictory simplifies the process of converting articles into videos. Users can paste the article URL, and the AI will summarize the content and generate a script. Users can review and edit the script and use the drag-and-drop interface to edit the storyboard. Pictory’s AI then pairs the script with media from its vast stock library, which users can edit to their liking. Pictory also offers users the option to add music and voiceovers to their videos. Users can also customize their brand appearance and settings.
Auto Caption Videos
Pictory automatically captions any video created. This is essential because studies have shown that approximately 85% of people watch videos with the sound off. Adding accurate captions can also increase the likelihood that viewers will watch the entire video.
Auto Summarize Lengthy Videos
Users can also use Pictory to create a short summary video from their long-form video content. These videos are ideal for sharing on social media and summarizing key takeaways from webinars, podcasts, or Zoom recordings.
Access to 3 Million Stock Video Clips
Pictory’s AI engine matches users’ written content with video clips from a library of over three million choices. Users can also do a manual search of the stock video library and swap out clips as needed.
AI Realistic Voiceover Artists
Users can choose from a variety of realistic-sounding AI voiceover artists sorted by gender, country of origin, and age.
Pictory Pricing Plans
Pictory offers a generous free trial account that allows users to create three video projects, each up to 10 minutes in length. After the trial, users can choose from two pricing plans: the Standard Plan, which costs $23 per month and includes 30 videos up to 10 minutes in length, and the Premium Plan, which costs $47 per month and includes 60 videos up to 20 minutes in length, high-definition video output, and social media scheduling integration with Hootsuite. Pictory also offers an Enterprise Plan for large-scale usage that users must contact the company to discuss.
Pros:
- Pictory is an affordable and efficient way to create high-quality brandable video content from long-form written content.
- The platform offers a generous free trial with no credit card required, giving users a chance to test it out before committing to a paid plan.
- Pictory’s AI technology automates the video creation process, saving users a lot of time and effort.
- The platform provides automatic captioning for videos, which is essential for ensuring accessibility and increasing engagement.
- Pictory offers access to a large library of stock video clips and AI-generated voiceovers, giving users a lot of options for customizing their videos.
- The interface is easy to use, with a drag-and-drop editor and a range of customization options, including the ability to add branding elements like logos and custom fonts.
Cons:
- The rendering speed for videos can be slower than some other alternatives, which can be frustrating for users who need to create a lot of content quickly.
- The AI technology may not always produce the most accurate summaries or the best combinations of stock video and audio, which can require some manual tweaking by the user.
- Some users may prefer to work with human voiceover artists rather than AI-generated ones, which may limit the appeal of Pictory for certain use cases.
Final Verdict
Pictory is an excellent choice for content creators and marketers looking to generate more traffic and sales through video content. It is affordable and easy to use, allowing most users to achieve excellent results with minimal effort. Pictory leverages AI and cloud-based software to create high-quality, brandable videos that users can share with their audiences.
Authors Bio: Benjamin Reynolds is a digital marketing expert with a creative flair for video production. He understands the intricacies of online marketing and helps readers navigate the ever-evolving landscape of digital promotions. Benjamin’s expertise also extends to online service marketplaces, providing valuable insights on finding the best platforms to connect with service providers.
